Page titles and descriptions
Thirty pages. What each one is called in a search result, and the sentence that sits underneath it. Nothing here is live. Work through them at your own pace, your answers save as you go, and sign at the bottom when you are done.
What am I actually approving?
Every page carries two lines of text that never appear on the page itself. They appear in Google, and on the card that renders when someone shares the link on LinkedIn. The title is the blue clickable line. The description is the grey sentence under it.
On frequency.nz today, all thirty pages share one identical description:
Dedicated to bringing you the best possible outcomes for your project, for the environment, and for future generations.
It runs to 262 characters, so it is cut off at about 155. It names no service, no place and no client type. It is a values statement doing a description's job, and it is the reason every link ever shared has rendered with the same line beneath it.
Every title reads Frequency first. That spends the opening characters, the ones that get read, on a word the reader already knows. It also leaves room unused: the titles run 16 to 50 characters against roughly 60 available.
What changes. The distinguishing words come first and the brand goes last. Someone searching for water infrastructure project management sees those words before they see a company name they may not know yet.
Why the wording matters more than it used to. A search engine ranks your page and shows your description. An answer engine lifts a sentence out and quotes it somewhere else entirely. So each one is written to still make sense on its own, away from the page it came from.
Once approved these go in through the SEO plugin, so your team can change any of them afterwards without a developer.
Sign off
Signed and sent
A copy has gone to Auckland Creative. You can close this page. Nothing publishes until we apply the changes and confirm back to you.